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Internet niche marketing campaigns can often be handled by one person with
one small exception. Unless the person orchestrating the campaign is a
particularly gifted writer, the creation of content relevant to the niche
should be handled by a professional writer. The required content may include
concise content for e-newsletters and websites or more in depth content for
full length ebooks. Ebooks are the electronic version of books. They are
distributed in electronic formats and made available to readers via email or
the Internet. This article will focus primarily on ebooks and will discuss
the subjects of outsourcing an ebook and finding the best writer for the job.
Outsourcing Your Ebook
Those who are involved with promoting an Internet niche campaign are likely
very passionate about their niche subject but their passion alone does not
qualify them to write an ebook on the subject. They should be heavily
involved in the creation of the outline for the ebook and they should have
final editing rights on the ebook but a professional writer should be the one
responsible for writing the initial draft of the ebook. They may also me
responsible for making revision based on the comments by the marketer and his
staff.
For this reason, many Internet marketers are outsourcing the writing of their
ebooks. This is a wise decision because keeping a writer on staff exclusively
for the purpose of writing ebooks can be quite costly if there is not a
constant need for ebooks. However, outsourcing the work to independent
contractors can be a much more affordable option. In this scenario, the
marketer can negotiate the writing of each ebook individually or they can
enlist and individual or consulting firm to complete a set number of ebooks.
Finding the Right Person for the Job
Once you have made the wise decision to outsource your ebook, it is time to
begin the process of finding the perfect writer to complete the ebook. There
may be a number of factors you consider in choosing a writer. Some of these
factors may include price, previous experience and quality of provided
writing samples. Prioritizing these factors is the first step in the process
because it will be very helpful in the decision making process. For example
if cost is the highest priority followed by quality of writing samples and
then experience in the niche you might be tempted to hire a writer who is
slightly less adept but willing to work for a lower fee.
The search for the talented writer to assist you can begin either locally or
globally. You can conduct a local search by placing an advertisement in local
newspapers or trade magazines. A global search can begin on the Internet
where there are many websites available for those who wish to outsource work.
In either scenario your advertisement should suggest relevant information you
would like applicants to provide.
Whether you decide to conduct your search locally or globally you will likely
receive multiple responses to your advertisement. Begin evaluating these
responses by eliminating those that are of poor quality. This is important
whether or not quality of work is your top priority because poor work is not
worth even the most affordable price. Next evaluate the remaining applicants
according to your prioritized list of criteria and rank them
accordingly.
Now consider contacting the top three applicants for an interview. The
interview can be conducted in person, via telephone or online. This step is
important because it will give you a good idea of whether or not you think
the applicant will be able to meet your expectations. During this time you
should also discuss scheduling to determine whether or not the applicant is
available to complete the project according to your time line.
After this interview process, it is time to make a decision. Just because it
is time to make a decision does not mean you have to outsource your project
to one of the applicants you interviewed. Your decision may be to hire one of
the applicants, interview a few of the applicants who were lower on your list
or repost your advertisement and solicit new applications.
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