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What You Must Know About Googles Terms Of Service
By Joel Comm
When you install a piece of software, you usually get an End User License
Agreement that you're supposed to read carefully.
You're then supposed to click a button to show that you've read it all
through, understand it and agree with every word.
If anyone but the lawyers who write these things has ever read them I'll eat
Most people just click and move on.
The Google Terms of Service are different.
Before you put Google's AdSense code on your website, you must read the Terms
of Service carefully.
I'm not just saying that to protect myself legally; I'm saying that to protect
Google's terms are strict but sensible.
They stop people from taking users who have no intention of buying from an
advertiser into clicking on an ad.
They protect advertisers from having their sites promoted in places with
And they stop publishers from playing around with the code.
That last point is important.
One of the biggest reasons that people get banned from Google is that they play
around with the code to improve the way their ads look.
They get a bit too smart and think they can do a better job than Google.
That's a terrible mistake.
If you break the Terms of Service - even accidentally - you could find yourself
banned for life.
That's the loss of all your AdSense revenues because of one silly mistake.
The fact is, there are lots of perfectly legitimate strategies that you can use
to change the way your ads look.
Google itself provides a whole box of tools that you can use - and you should
It's precisely how you use those tools that will determine whether or not your
site brings in pennies or bucketloads of bucks.
In fact, there are so many ways that you can change the way your ad looks that
there's no need to touch the code at all.
That doesn't mean you can't use code at all though.
One way to increase your click-throughs is to put the code inside a table so
that the ads make a better impression on the page.
Is that in line with Google's Terms of Service?
You bet - provided you know how or do it right.
And you can bet that it will have a great effect on your click-throughs and
For more Google AdSense tips, visit
Copyright © 2005 Joel Comm. All rights reserved
Joel Comm is Dr. AdSense, an Internet entrepreneur who has been online for more
than 20 years. Joel is co-creator of ClassicGames.com, now known as Yahoo!
Games and is the author of the web's best-selling AdSense ebook, "Google
AdSense Secrets (Or What Google Never Told You About Making Money With
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