Judestore

Internet niche marketing campaigns can often be handled by one person with one small exception. Unless the person orchestrating the campaign is a particularly gifted writer, the creation of content relevant to the niche should be handled by a professional writer. The required content may include concise content for e-newsletters and websites or more in depth content for full length ebooks. Ebooks are the electronic version of books. They are distributed in electronic formats and made available to readers via email or the Internet. This article will focus primarily on ebooks and will discuss the subjects of outsourcing an ebook and finding the best writer for the job.

Outsourcing Your Ebook

Those who are involved with promoting an Internet niche campaign are likely very passionate about their niche subject but their passion alone does not qualify them to write an ebook on the subject. They should be heavily involved in the creation of the outline for the ebook and they should have final editing rights on the ebook but a professional writer should be the one responsible for writing the initial draft of the ebook. They may also me responsible for making revision based on the comments by the marketer and his staff.

For this reason, many Internet marketers are outsourcing the writing of their ebooks. This is a wise decision because keeping a writer on staff exclusively for the purpose of writing ebooks can be quite costly if there is not a constant need for ebooks. However, outsourcing the work to independent contractors can be a much more affordable option. In this scenario, the marketer can negotiate the writing of each ebook individually or they can enlist and individual or consulting firm to complete a set number of ebooks.

Finding the Right Person for the Job

Once you have made the wise decision to outsource your ebook, it is time to begin the process of finding the perfect writer to complete the ebook. There may be a number of factors you consider in choosing a writer. Some of these factors may include price, previous experience and quality of provided writing samples. Prioritizing these factors is the first step in the process because it will be very helpful in the decision making process. For example if cost is the highest priority followed by quality of writing samples and then experience in the niche you might be tempted to hire a writer who is slightly less adept but willing to work for a lower fee.

The search for the talented writer to assist you can begin either locally or globally. You can conduct a local search by placing an advertisement in local newspapers or trade magazines. A global search can begin on the Internet where there are many websites available for those who wish to outsource work. In either scenario your advertisement should suggest relevant information you would like applicants to provide.

Whether you decide to conduct your search locally or globally you will likely receive multiple responses to your advertisement. Begin evaluating these responses by eliminating those that are of poor quality. This is important whether or not quality of work is your top priority because poor work is not worth even the most affordable price. Next evaluate the remaining applicants according to your prioritized list of criteria and rank them accordingly.

Now consider contacting the top three applicants for an interview. The interview can be conducted in person, via telephone or online. This step is important because it will give you a good idea of whether or not you think the applicant will be able to meet your expectations. During this time you should also discuss scheduling to determine whether or not the applicant is available to complete the project according to your time line.

After this interview process, it is time to make a decision. Just because it is time to make a decision does not mean you have to outsource your project to one of the applicants you interviewed. Your decision may be to hire one of the applicants, interview a few of the applicants who were lower on your list or repost your advertisement and solicit new applications.

The Public Domain is a GOLD MINE.

It is a wonderful resource for instant content – whether you need content for your info product or content for an ecourse to market your info product. Whether you are looking to add to your regular online business or want to start a new one, you can use public domain works to generate whatever content you need.

1 Imagine saving the time required to write your own e-book or 100 articles!
2 Imagine saving the money you pay to ghostwriters!

Interested? Here’s what the Public Domain is:

The Public Domain refers to that collection of published or unpublished ‘work’ that is not protected by the US copyright law. Since copyright law forbids legal commercial use, the public domain (which contains everything that is not governed by copyright laws) is free for you to use in any commercial setting, without fear of lawsuits or the need for giving credit or reference.

Note: In this case, ‘work’ refers to anything that can possibly be published and sold. Thus a work could be a book, a course, an instruction manual, music, movies, photographs, reports, recipes, ideas, inventions and lots more.

Example: The famous Mona Lisa, painted by that great artist Leonardo da Vinci has the potential to fall under the public domain. In the same vein, Beethoven’s 5th Symphony would also be considered in the public domain. John Reese’s Traffic Secrets course, however, is definitely not public domain (although the ideas and techniques used within them are).

So basically you are free to use work in the public domain for your own benefit! There is a TON of already published information that is contained within the public domain. You can use any of it to your benefit for creating your info product, for creating content for your website, for creating ecourses to market your info product, or for any other reason that you see fit. Using the public domain will help to maximize your profitability in your info product business as your product creation costs will be less, the time that you spend creating will be lowered, and you will have a tool to increase visitors to your website.

One type of right that is becoming increasingly popular on the internet is known as Private Label Rights. With Private Label Rights you have master resale rights AND you also have the right to modify the product as well. In fact, you can usually put your own name on the product as its creator. As with the other types of resale rights, you also keep 100% of the profits from product sales.

Whenever possible, you want to purchase products with Private Label Rights. If those are not offered, then try for Master Resale Rights. Remember that selling resale rights with a product ads value because the purchaser is getting their own product to sell, from which they can keep 100% of the profits. So, if you are selling a product with any form of resale rights, you can usually command a higher price for it.

One other thing that you should know about purchasing any of the resale rights (resale rights, master resale rights, and private label rights) products is that usually, they even come with their own websites. This will save you a ton of time! All you’ll have to do is modify the existing website, upload it to your hosting account, and start your marketing.

If you find a product that you would like to sell and it does not come with resale rights, don’t hesitate to contact the owner and ask if they would consider selling you resale rights to the product. This is actually the most profitable way to use resale rights because you’re not competing with everyone else who is selling the same product.

There are over 1,000 products with resale rights, master resale rights, and private label rights available through many clubs. And, they give you new products each and every month that you remain a member. This way you’ll never run out of products for your new business!

As you can see, you have a lot of options when starting your own info product business. Now it’s time for you to take action.

How about creating a mini-course from a group of resale rights products covering a similar topic? How would you go about doing this? The first thing you will want to do is take inventory of what you have. List every single product you have or have resale rights to. Now start finding ones that are related to one another, or ones that compliment each other.

Group them into separate groups of about 3-5 products each. Each of those groups is a NEW product. You are simply taking what you have, making a package out of it and reselling it. All you will need to do now is to create a graphic of your new package and a website for the package. The possibilities here are endless: put 3 or 4 products together on headline writing; put a few products together on ezine publishing; put a group of 3 products together on website design. If you have a list (if you don’t, don’t worry …. you’ll learn how to get one later in this course), you simply start emailing to your subscribers and watching the sales come in.

Remember earlier in these articles when I gave you the formula for creating a “Happier Customer”? Well, this is one place that you need to make sure that you don’t hurt your credibility. If you are creating product packages, make sure that you tell the customer what is in your new package. It’s ok to tell them that someone else produced the products in the first place. You are showing them some respect by saving them time and money and providing it to them as a package, at a package discount. Use the original creator’s credibility to bolster your own for maximum profitability.

The trick to making money with resale rights products is: 1) get the rights to the products early on, and 2) have a huge collection of products to choose from. You may already have dozens on your computer just collecting dust. Do something with them and get started today.